Deep in the heart of the Veule, an imaginary French province, Geugène Electro Stim, a small business whose survival is based on manufacturing and selling C14, an old but cheap electrical stimulation device, scrapes by. The opportunity of a new product, BodyCompact, throws this peaceful community into the throes of merciless liberalism. When Arnaud Roussel, an expert responsible for optimizing BodyCompact’s breaking into the market, arrives on the scene, hearts are broken and souls corrupted.