Jose Luis (Jordi Mollà) has a cushy corporate job at the lingerie factory his mom, Conchita (Stefania Sandrelli), owns. Jose Luis makes the acquaintance of Silvia (Penélope Cruz), a beautiful laborer on the underwear assembly line, and he is instantly lovestruck. When he announces his intention to marry this blue-collar woman, Conchita is quite displeased, so she enlists the hunky Raul (Javier Bardem) to take Silvia’s mind off her son. The plan works, until Conchita also falls for Raul.